Today we are featuring Peter Treible, National Solution Partner Market Manager, Siemens Industry. We have gotten to know Peter well, as Patti Engineering has been a Siemens Solution Partner since 2009.
“Peter has been a pleasure to work with over the last decade as we have grown our relationship with Siemens,” said Sam Hoff, CEO of Patti Engineering.
Peter started out in industrial automation very early- in high school! My father, Jim Treible, got me involved in the industrial automation and drive market by getting me a high school summertime job at Louis Allis in Milwaukee, Wisconsin, where he was employed. It was there where my appreciation of engineering began. I worked alongside the union workers to manufacture specialty motors ranging from 1 HP to 5000 HP. During college my college years, I worked in the R&D department for the Drives & Systems business.”
This experience informed his choice about his career path after college. “What intrigued me most was the wide variety of applications in which these technologies were deployed. I knew then that I wanted to focus more on developing markets than core engineering design work.”
Peter has been happy with this choice. “Just this week I had a chance to talk with a graduating engineer. He had his sights on landing a job in the aerospace industry, but my advice to him was to explore the System Integration business, as it offers new engineers an opportunity to see how technology is applied in a wide variety of industries.”
At the University of Wisconsin- Madison, Peter earned an Electrical Engineering degree and he remains a big fan of the Badgers. “Each year I go to a Badger football game and visit the campus, either with my family or with my old college friends. Madison has a great vibe to it, that blends the university, business and government into an interesting mix of academia, business and politics that creates a place that is always intriguing to visit.”
His first job after graduation was based in Appleton, Wisconsin as an account manager selling coordinated drive systems into the paper and paper converting markets. He quickly learned that this required wearing many other hats including business management, application engineering, proposal generation, commissioning services and training – similar to system integrators. “It was a great and challenging environment to learn how to build a market, and that set the foundation toward my appreciation of the system integrator business.”
From that first job selling with a territory, Peter’s career expanded to regional and national sales, and now to a role with global impact at Siemens. “What I like most about my job is to help our Solution Partners to grow their business with Siemens and the successful relationships that have been established.”
Working closely with system integrators, Peter is facing the same challenges we all are in this new era of manufacturing. “We are in the midst of Industry 4.0, and with it, system integrators are embracing digital twin and IIOT technologies to reduce start-up time, down-time and training. Others are embracing the PLC Simulation technologies to improve engineering quality and to improve safety. Still others are using MindSphere to enable their clients get a competitive advantage, through predictive maintenance services, or deploying AI solutions to reduce scrap,” he says. “Patti Engineering is one of these Solution Partners that are embracing digitalization, and as our Partners embrace these technologies, Siemens continues to evolve the organization in order to train and support the system integrators that are adopting and deploying these innovative technologies.”
Peter and his wife, Cathy, met in college, have been married 32 years, and have two children. The Treibles live north of Atlanta, Georgia. Cathy is a residential real estate agent that is an expert in finding the perfect home for her clients. Their son Christopher, who was a collegiate soccer player, now resides in Portland, Oregon working for an orthopedic medical device company, and spends much of his day in surgery. Their daughter Julia, who was a collegiate swimmer, now resides in Pacific Beach, CA working as a marketing manager for a company that organizes music, comedy, culinary and art festivals.
“As a family, we love to travel, with our tradition during the holiday seasons to give the present of an experience. Last Christmas (pictured) we went to Lake Tahoe to downhill and cross-county ski. This summer, we will be rafting down the Deschutes River in Oregon to shoot rapids and to camp. Our entire family loves the outdoors, but fly fishing is definitely the sport my son and I enjoy most. While we have caught thousands of trout along the way, we never keep them. We enjoy the sport because it takes you to some of the most beautiful places that few will ever be able to see, by floating rivers or wading saltwater flats, in very remote locations. The biggest fish we caught was a 150-pound tarpon that dragged our kayak out to sea off the coast of Florida. That turned into an “Old Man & the Sea” type experience.” (See picture below!)
